

LANA TIRES
|
LANA ALMOSTAQBAL FOR TRADING LLC
Driving value.
Driving value.
Powering Growth.
Powering Growth.
Powering tire trade across Saudi Arabia's evolving market.
Powering tire trade across Saudi Arabia's evolving market.
About Lana tires
About Lana tires
At Lana, our focus is simple: deliver value, move fast, and execute
with discipline.
At Lana, our focus is simple: deliver value, move fast, and execute with discipline.
At Lana, our focus is simple: deliver value, move fast, and execute with discipline.
Lana is a value-focused tire distribution company serving wholesale and trade customers across the region.
Lana is a value-focused tire distribution company serving wholesale and trade customers across the region.
Lana is a value-focused tire distribution company serving wholesale and trade customers across the region.
We specialize in competitively priced tires, consistent availability, and fast execution, supporting partners operating in highly competitive markets.
We specialize in competitively priced tires, consistent availability, and fast execution, supporting partners operating in highly competitive markets.
Backed by strong sourcing relationships and the operational platform of the ATG Group, Lana delivers efficient, reliable distribution at scale.
Backed by strong sourcing relationships and the operational platform of the ATG Group, Lana delivers efficient, reliable distribution at scale.
Backed by strong sourcing relationships and the operational platform of the ATG Group, Lana delivers efficient, reliable distribution at scale.
This allows us to respond quickly to market demand while maintaining disciplined execution and service standards.
This allows us to respond quickly to market demand while maintaining disciplined execution and service standards.
We work closely with our customers to support their growth through reliable supply, efficient logistics, and longterm relationships built on trust
We work closely with our customers to support their growth through reliable supply, efficient logistics, and longterm relationships built on trust
We work closely with our customers to support their growth through reliable supply, efficient logistics, and longterm relationships built on trust
We specialize in competitively priced tires, consistent availability, and fast execution, supporting partners operating in highly competitive markets.
We specialize in competitively priced tires, consistent availability, and fast execution, supporting partners operating in highly competitive markets.
This allows us to respond quickly to market demand while maintaining disciplined execution and service standards.
This allows us to respond quickly to market demand while maintaining disciplined execution and service standards.
How We Drive Value
How We Drive Value
Our business is built around a value-driven, volume-focused approach:
High Market Fit
High Market Fit
Low
Low
High
High
Competitive pricing aligned with
market realities
Competitive pricing aligned with market realities
High Market Fit
Low
High
Competitive pricing aligned with
market realities

Reliable availability of core, high-demand
products
Reliable availability of core, high-demand products

Reliable availability of core, high-demand products


Fast, efficient logistics and market responsiveness
Fast, efficient logistics and market responsiveness

Fast, efficient logistics and market responsiveness


Disciplined execution and clear commercial engagement
Disciplined execution and clear commercial engagement

Disciplined execution and clear commercial engagement
Our Brands
Our Brands
Lana represents a growing portfolio of tire brands selected for value, performance, and market relevance.


Our portfolio includes exclusive brands, alongside additional products introduced selectively to meet market demand and deliver strong value for money. This approach allows us to remain agile while offering the right products at the right price.
Our portfolio includes exclusive brands, alongside additional products introduced selectively to meet market demand and deliver strong value for money. This approach allows us to remain agile while offering the right products at the right price.
Alpha, our private tire brand of Korean origin, is a core part of our portfolio and reflects our focus on quality, competitiveness, and long-term brand development.
Alpha, our private tire brand of Korean origin, is a core part of our portfolio and reflects our focus on quality, competitiveness, and long-term brand development.
Our portfolio includes exclusive brands, alongside additional products introduced selectively to meet market demand and deliver strong value for money. This approach allows us to remain agile while offering the right products at the right price.
Alpha, our private tire brand of Korean origin, is a core part of our portfolio and reflects our focus on quality, competitiveness, and long-term brand development.




Our Values
Our Values
Lana operates in line with the core values of the ATG Group, applied through a culture of speed, discipline, and execution.
Integrity
Commitment to doing the right thing- embody honesty, respect, and customer-centricitytle
Integrity
Commitment to doing the right thing- embody honesty, respect, and customer-centricitytle
Integrity
Commitment to doing the right thing- embody honesty, respect, and customer-centricitytle
Integrity
Commitment to doing the right thing- embody honesty, respect, and customer-centricitytle
Collaboration
Building success together- fostering a supportive, ‘one-family’ atmosphere
Collaboration
Building success together- fostering a supportive, ‘one-family’ atmosphere
Collaboration
Building success together- fostering a supportive, ‘one-family’ atmosphere
Collaboration
Building success together- fostering a supportive, ‘one-family’ atmosphere
Mastery
Deep industry knowledge- experts in market and product dynamics
Mastery
Deep industry knowledge- experts in market and product dynamics
Mastery
Deep industry knowledge- experts in market and product dynamics
Mastery
Deep industry knowledge- experts in market and product dynamics
Drive
Fueled by passion and perseverance- striving for excellence with a can-do attitude
Drive
Fueled by passion and perseverance- striving for excellence with a can-do attitude
Drive
Fueled by passion and perseverance- striving for excellence with a can-do attitude
Drive
Fueled by passion and perseverance- striving for excellence with a can-do attitude
Agility
Rapid and responsive-adapting swiftly to market dynamics
Agility
Rapid and responsive-adapting swiftly to market dynamics
Agility
Rapid and responsive-adapting swiftly to market dynamics
Agility
Rapid and responsive-adapting swiftly to market dynamics
Continuity
Focused on the long haul- promoting sustainable practices and lasting success
Continuity
Focused on the long haul- promoting sustainable practices and lasting success
Continuity
Focused on the long haul- promoting sustainable practices and lasting success
Continuity
Focused on the long haul- promoting sustainable practices and lasting success




